No matter what you do or where you live, the qualityof your attitude determines the quality of yourrelationships—not to mention just about everythingelse in your life.

I have been using the same bank branch for the lasteight years. From time to time, someone I've neverheard of before sends me a letter (spelling my namewrong) to tell me what a pleasure it is to have me as aspecial customer. No matter how hard they try toimprove their "personalized" service, however, banksare pretty much the same all over, and my bank is reallyno different from the rest. So why do I still bank thereeven though two new, competing banks have recentlyopened much closer to where I live? Convenience?

Obviously not. Better rates? Nope. More services? No.

It's none of these thi............