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CHAPTER 19 PUBLICITY PLUS
Completely mystified by her father’s remarks, Penny waited for him to explain.

“Don’t you get it?” he asked, waving his hand toward the big signboard. “The finding of those stones bearing Elizabethan and Indian writing was perfectly timed! It’s all a publicity stunt for the coming show!”

“How could it be?” Penny questioned, scarcely able to accept her father’s theory. “I found one of the rocks myself. I know I wasn’t hired by any Indian show!”

“It was pure luck that you stumbled into the stone, Penny. If you hadn’t, someone hired by the Indian show would have brought it to light.”

“But where does Jay Franklin figure in, Dad? You don’t think he’s connected with the publicity scheme as you call it!”
[150]

“Franklin wouldn’t have sufficient imagination to pull off a stunt like that,” Mr. Parker declared. “No, he may actually believe in the authenticity of the stones. At any rate, he saw an opportunity to make a little money for himself and seized it.”

“Why should an Indian show go to the trouble of having stones carved and planted in various fields? It doesn’t make sense.”

“The resulting publicity should draw state-wide attention to the show, Penny. It’s just the sort of idea which would appeal to a clever publicity agent. Every newspaper in Riverview except the Star has fallen for it, giving columns of space to the story.”

“I still don’t see how the show will gain. Its name never has been mentioned in connection with the finding of the stones.”

“Of course not, Penny. That would be too crude. But at the proper time, the publicity agent will twist all of the stories to his own purpose.”

“Dad,” said Penny sadly, “in the past you have accused me of having wild ideas. I think the score is even now.”

“I’ll have that show traced,” Mr. Parker declared, paying no heed to his daughter. “Since it is coming to Riverview next week it can’t be far away now. I may find it worth while to call on the publicity agent and have a little chat with him.”

Penny was gazing at the billboard again, reading the dates.
[151]

“Dad, the show will play here during Pilgrimage Week,” she declared. “What a shame! It’s certain to take away customers from a much more worthwhile event.”

“There may not be an Indian show,” responded Mr. Parker grimly. “Not when I get through with the outfit!”

Immediately upon arriving at home, the publisher called the newspaper office, delegating City Editor DeWitt to obtain complete information about the Indian Show and to report to him. All evening he talked of his theory until both Penny and Mrs. Weems confessed that they were a bit weary of redskins.

“I shall write an editorial for tomorrow’s Star,” Mr. Parker announced. “Even if I haven’t absolute facts, I’ll drop a few broad hints about those fake stones!”

The editorial, cleverly worded but with very definite implications, was composed that night, and telephoned to the newspaper office. Penny had the pleasure of reading it at breakfast the next morning.

“You certainly did yourself proud, Dad,” she praised. “However, I imagine the museum people aren’t going to be too pleased. Nor certain other folks in this town.”

“Let me take a look at it,” Mr. Parker requested, reaching for the paper.

As Penny offered it to him, the doorbell rang. Mrs. Weems was busy in the kitchen so the girl arose and went to answer it. Jay Franklin stood on the porch.

“Good morning,” he said in a hard voice. “Is your father here?”
[152]

“Yes, he is eating breakfast,” Penny responded. “Won’t you come in, please?”

Mr. Franklin walked ahead of her into the living room.

“Good morning, Jay,” called the editor, who was able to see the caller from his chair at the breakfast table. “Will you have a cup of coffee with us?”

Ignoring the invitation, Mr. Franklin entered the dinette, blocking the doorway. From his pocket he took a copy of the morning Star.

“Parker,” he said curtly, “I’ve just read your editorial and I demand an explanation! Do you realize what you’ve done?”

“Written a pretty fair stickful—or so my daughter tells me,” Mr. Parker smiled undisturbed.

“You’ve deliberately tried to smear me,” the real estate man accused.

“I don’t recall that your name was mentioned in the editorial.”

“No, but you know I expect to sell those two stones to the museum. This editorial of yours may queer the sale!”

“Then it will have fulfilled its purpose. The stones are fakes. If you aren’t aware of it, I suggest that you acquaint yourself with the true facts.”

“Those stones bear genuine Elizabethan writing. There’s no connection with any cheap Indian show, and I defy you to prove it!”
[153]

“Consider your challenge accepted,” replied Mr. Parker evenly. “I expect to publish the true facts very shortly in the Star.”

“If you prevent me from making a sale to the museum, I’ll sue you!” Jay Franklin threatened. “That’s all I have to say. Good morning!”

In his anger he turned so quickly that he ran into Penny who stood directly behind him. Without bothering to apologize, he brushed past her, out the f............
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