The People Many Times Desire their Ruin, Deceived by a False Species of Good: And How Great Hopes and Strong Promises Easily Move them

After conquering the City of the Veienti, there entered into the Roman People the idea that it would be a useful thing for the City of Rome if one half of the Romans should go and live at Veii, arguing that because that City was rich in countryside, full of buildings, and near to Rome, it could enrich the half of the Roman Citizens and not disturb any civil activities because of the nearness of the location. Which thing appeared to the Senate and the wiser Romans so useless and so harmful, that they said freely they would rather suffer death than consent to such a decision. So that this subject coming up for debate, the Plebs were so excited against the Senate that it would have come to arms and bloodshed if the Senate had not made itself a shield of some old and esteemed Citizens, reverence for whom restrained the Plebs so that they did not proceed any further with their insolence. Here, two things are to be noted. The first, that many times, deceived by a false illusion of good, the People desire their own ruin, and unless they are made aware of what is bad and what is good by someone in whom they have faith, the Republic is subjected to infinite dangers and damage. And if chance causes People not to have faith in anyone (as occurs sometimes, having been deceived before either by events or by men), their ruin comes of necessity. And Dante says of his proposition in the discussion he makes in De Monarchia [On Monarchy], that the People many times shout, Life to their death and death to their life. From this unbelief it sometimes happens in Republics that good proceedings are not undertaken, as was said above of the Venetians who, when assaulted by so many enemies could not undertake a procedure of gaining some of them over to themselves by giving to them things taken from others; because of this war was moved against them and a conspiracy of [other] Princes made against them, before their ruin had come.

Considering therefore what is easy and what is difficult to persuade a People to, this distinction can be made: either that which you have to persuade them to represents at first sight a gain or a loss, or truly it appears a courageous or cowardly proceeding: and if, in the things that are placed in front of the people, there is seen a gain even though it is concealed under a loss, and if it appears courageous even though it is hidden beneath the ruin of the Republic, it will always be easy to persuade the multitude to it: and thus it will always be difficult to persuade them of those proceedings where either some usefulness or loss is apparent, even though the welfare and benefit [of the Republic] were hidden under it. This that I have said is confirmed by infinite examples, Roman and foreign, modern and ancient.

For, from this, there arose the evil opinion that sprung up in Rome of Fabius Maximus, who could not persuade the Roman people that it was useless to that Republic to proceed slowly in that war, and to sustain the attack of Hannibal without engaging in battle, because that people judged this proceeding cowardly, and did not see what usefulness there should be in that, and Fabius did not have sufficient cause to demonstrate it to them: and the People are so blinded on these ideas of bravery, that although the Roman People had made that error of giving authority to the Master of the horse of Fabius to enable him to engage in battle, even though Fabius did not want to, and that because of this authority the Roman camp would have been broken up except for the prudence of Fabius which remedied it; this experience was not enough for them............