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CHAPTER XIV. The Impression of Increase.
 Whether you change your vocation or not, your actions for the present must be those pertaining to the business in which you are now engaged. You can get into the business you want by making constructive use of the business you are already established in; by doing your daily work in a Certain Way.
And in so far as your business consists in dealing with other men, whether personally or by letter, the key-thought of all your efforts must be to convey to their minds the impression of increase.
Increase is what all men and all women are seeking; it is the urge of the Formless Intelligence within them, seeking fuller expression.
[128]
The desire for increase is inherent in all nature; it is the fundamental impulse of the universe. All human activities are based on the desire for increase; people are seeking more food, more clothes, better shelter, more luxury, more beauty, more knowledge, more pleasure—increase in something, more life.
Every living thing is under this necessity for continuous advancement; where increase of life ceases, dissolution and death set in at once.
Man instinctively knows this, and hence he is forever seeking more. This law of perpetual increase is set forth by Jesus in the parable of the talents; only those who gain more retain any; from him who hath not shall be taken away even that which he hath.
The normal desire for increased wealth is not an evil or a reprehensible thing; it is simply the desire for more abundant life; it is aspiration.
And because it is the deepest instinct[129] of their natures, all men and women are attracted to him who can give them more of the means of life.
In following the Certain Way as described in the foregoing pages, you are getting continuous increase for yourself, and you are giving it to all with whom you deal.
You are a creative center, from which increase is given off to all.
Be sure of this, and convey assurance of the fact to every man, woman, and child with whom you come in contact. No matter how small the transaction, even if it be only the selling of a stick of candy to a little child, put into it the thought of increase, and make sure that the customer is impressed with the thought.
Convey the impression of advancement with everything you do, so that all people shall receive the impression that you are an Advancing Man, and that you advance all who deal with you. Even to the people whom you meet in[130] a social way, without any thought of business, and to whom you do not try to sell anything, give the thought of increase.
You can convey this impression by holding the unshakable faith that you, yourself, are in the Way of Increase; and by letting this faith inspire, fill, and permeate every action.
Do everything that you do in the firm conviction that you are an advancing personality, and that you are giving advancement to everybody.
Feel that you are getting rich, and that in so doing you are making others rich, and conferring benefits on all.
Do not boast or brag of your success, or talk about it unnecessarily; true faith is never boastful.
Wherever you find a boastful person, you find one who is secretly doubtful and afraid. Simply feel the faith, and let it work out in every transaction; let every act and tone and look express............
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